There’s nothing more wonderful than receiving a press pass for an event you’ve been dying to go for. And Bread & Butter did not disappoint. The Zalando team pulled out all the stops to ensure it was the coolest and most stylish event of the Berlin calendar.
I attended Friday evening to grasp my bearings and enjoy several cocktails following a long week at work. I had planned what to wear a few days before to reduce the stress of dressing on the day. The wonderful thing about Berlin is that anything goes. So, a vintage sailor dress with glitter boots was the order of the day for me.
A vintage sailor dress with glitter boots was the order of the day for me
The vast set up meant I was kept occupied for many hours exploring the festival. It has to be said my favourite was the BikBok ball pool, Wrangler roller disco (to observe, I do not have a death wish) and the numerous DJs dotted around creating a party atmosphere in each room. Every brand had thought of some interactive and engaging marketing ploy, including live tattooing (ouch!), generation game style activities and lots of opportunity to design and customise clothing items.
I managed to catch the fabulous and faux fur laden Topshop show and then headed home to be bushy eyed and bobtailed for the Saturday.
I selected my new pyjama outfit for the Saturday. Bright prints, oh so chic, wonderfully comfortable and bound to get you noticed. I met with friend and designer Jade Helene, who showed up in a printed two-piece too, completely unplanned. We did numerous circuits of the festival.
We dashed to the Hugo Boss show, which had a promising opening
Indulging in the exquisite Vivienne Westwood exhibition and in general people watching and admiring outfits. But it was to be us being admired as our accidentally matching outfits saw us, photographed many times and filmed a few more. We dashed to the Hugo Boss show, which had a promising opening with a scaffolding frame and free runners jumping and leaping in camouflage. The show then began with the models walking on an incredible touch-sensitive runway that lit up and the models hit it. However, the fashion was a tad pedestrian and more high street than luxury.
Live graffiti artist, break dancers and of course more champagne
Back into the festival, I sampled some of the street food on off and I can tell you the pulled pork was to die for. Jade and I then headed over to Tommy Hilfiger to see the live graffiti artist and break dancers perform, of course, there was even more champagne to enjoy.
Sadly FKA Twigs had completely sold out by the time we made it to the booking desk, however, we caught her performance on the live screens and she was as spectacular as you would expect. It was then time to head home, change and get ready for the Bold Ball, Vogueing party.
Well, what an evening it was.
“Paris is Burning” eat your heart out. Ok, so yes there may have been a few attendees who didn’t know the cultural and social importance of such a movement, but everyone enjoyed the spectacle. The hosts brought the sass and the champagne flowed and soon to follow came the tequila. Something I would regret heavily the next day as I lay on my sofa ordering deliveroo.
The hosts brought the sass and the champagne flowed and soon to follow came the tequila
I had a truly wonderful weekend. The organisers should be proud of what they achieved and to all those who showcased their style and wardrobes, thank you for bringing some colour to the other wise black and drab Berlin. Until next year, Bread & Butter. Xoxo
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