Mercedes-Benz Fashion Week comes to Berlin twice a year, and for those in the fashion world it’s what’s to blame for the previous six months of work, dedication and exhaustion. Mid-week it’s common to hear most people (who are heavily involved) saying things like, ‘I’m exhausted’ or ‘I think I’ve literally gotten one hour of sleep in the past 3 days.’
For them this is all worth it. The who’s who of Berlin’s fashion scene and selected press and guests from around the world gather bi-annnualy to celebrate and embrace the industry and view upcoming collections. Other than this, there’s a whole other realm of exclusive events, exhibitions and after-parties; under the Mercedes Benz tent there are a gaggle of celebrities (usually German movie stars, but still) and fashion bloggers who stop by to see shows and get their photo taken on the red carpet. Inside, bars sponsored by Jules Mumm and Campari serve complimentary drinks for all, Essie’s nail bar gives free manicures and models casually stroll around drinking diet Coke (also a sponsor of course.)
There is always an array of ‘not to be missed’ events, but unfortunately we can’t be everywhere at once. Bread & Butter is one of the biggest trade-shows around, serving as a networking-hub for people in the fashion industry worldwide.
Premium exhibition is another big name during BFW, showing several big brands as well as upcoming designers. Of course, eco fashion has it’s own entity – showfloor Berlin, Lavera showfloor, Green showroom, Ethical Fashion show and Upcycling all took part this season and it continues to become more acknowledged each year.
We got the chance to stop by a few shows, including Satu Maaranen which featured over-sized floppy hats, neon prints paired with neutral tones, and basic platform shoes. Holy Ghost’s show seemed more commerical; basic and beautiful long summer dresses, bright prints, and metallics were all in attendance. Finally after the week started to slow down, we stopped by Toast&Jam, a new vintage fair featuring local and international vintage retailers. A cozy atmosphere was paired with a unique fashion show unlike any you would see at Fashion Week. Overall the week seemed to go seamlessly, and was a treat to attend as always.